I'm Ready to Become Part of the Brave New World of Females Vacationing Without Their Family – and Holidaying Alone

A few weeks ago, I got an email about a media tour I would not countenance. It was long haul and it was about fitness, so it would have entailed a lot of exercise and early nights. Although I enjoyed those things, I wouldn't have been eager to spend a week with other people who liked them. But even as I was hitting delete, I started to think what that would actually be like: being somewhere new, without anyone to accommodate except myself, without anything to do except exactly what I wanted. Clearly, it would be incredible. So I said “yes” and it turned out they meant the other Zoe Williams, the one who is a doctor and used to be a TV Gladiator, and is incredibly fit already, and yes, in retrospect, that should have been clear all along.

So, without intending to and without traveling anywhere, I've entered the most rapidly expanding travel demographic: the female solo traveller, between 45 to 60. One tour operator reported that nearly half (46%) of their reservations are now people going alone, and 70% of those are women. They have households, they have hectic social lives, they have spouses, their world is absolutely lousy with people they could go on holiday with – and that’s why they (we) need a holiday on their own.

The more adventurous the travel, the more people are undertaking it alone. People are big into hiking, cycling, kayaking, all the things that partners are least likely to be aligned on in their enthusiasm. If anyone is also tired of dragging teenagers to the world's marvels, just to watch them be on their phones and field questions such as “how much longer do we have to be here?”, they are too discreet to mention it.

The real mystery is why it’s taken so long to reach this point. My stepmother, who is completely modern in every way, would get arrested before she’d go into a Belgian restaurant on her own, and even though I tease her for this constantly, I must have had a trace of it myself, to be this old before it even occurred to me to travel solo. Now I just have to go somewhere.

Kim Parsons
Kim Parsons

A seasoned marketing strategist with over a decade of experience in helping startups and SMEs achieve sustainable growth.

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